HTC
Despite working with an experiential agency at the time,
I managed to produce a few ATL pieces, using traditional
and new digital medias.
Digital Escalator Panels were in their gestation when I
produced a 10 second loop for the HTC Touch HD.
According to JCDecaux, I was the first person to make the
most of the media, by making an animation move through
the screens at the same pace as the escalators.
I also produced a product launch video for the MPC in
Barcelona. The film was made in just 5 days, from storyboards
to delivery. The client downloaded the final video as he
boarded his flight to Spain. Inevitably, there are couple of
snags, but it remains a good example of what can be
achieved in little-to-no-time.
