Franklin Templeton Investments
The 'Investing for What's Next' campaign was given to me
with typical investment brand comms; apples growing on trees
and eggs in baskets. You know the sort of thing.
The new creative became more relevant, asking life-stage
questions that each age group could relate to. I reasoned that
the messaging had to be connected to the image. So began
an extensive stock library search. And setting massive whiteout
headlines over the photography helped merge them together.
